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Cookie Policy

Effective Date: February 24, 2026

Website: True Vital Wellness

URL: https://www.truevitalwellness.com

Introduction

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True Vital Wellness ("we," "us," "our," or "the website") uses cookies and similar tracking technologies on our website to enhance your browsing experience, analyze website performance, and deliver relevant content and advertisements. This Cookie Policy explains what cookies are, how we use them, what types of cookies we deploy, and how you can control or manage your cookie preferences.

This policy should be read in conjunction with our Privacy Policy, which provides additional information about how we collect, use, and protect your personal data.

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What Are Cookies?

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Definition and Function:

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Cookies are small text files that are placed on your device (computer, smartphone, tablet, or other electronic device) when you visit a website. They are widely used to make websites work more efficiently and provide a better, more personalized user experience.

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How Cookies Work:

  • Storage: Cookies store small amounts of data on your device's browser or hard drive.

  • Information Collection: They collect information about your browsing behavior, preferences, and interactions with websites.

  • Recognition: Cookies help websites recognize your device on subsequent visits.

  • Duration: Cookies can be temporary (session cookies) or persistent (stored for longer periods).

  • Scope: Some cookies are set by the website you're visiting (first-party cookies), while others are set by third-party services (third-party cookies).

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Similar Technologies

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In addition to cookies, we may use other similar tracking technologies:

  • Web Beacons (Pixels): Small transparent image files embedded in web pages or emails that track whether you've viewed specific content.

  • Local Storage: HTML5 local storage that allows websites to store data locally within your browser.

  • Session Storage: Temporary storage that exists only during your browsing session.

  • Flash Cookies (LSOs): Local Shared Objects stored by Adobe Flash Player.

  • JavaScript: Scripts that collect information about your interaction with our website.

  • Device Fingerprinting: Technology that identifies your device based on unique characteristics like screen resolution, installed fonts, and browser configuration.

  • ETags: Identifiers stored in your browser cache to track you across sessions.

  • Software Development Kits (SDKs): Code embedded in mobile applications for tracking and analytics.

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Throughout this policy, the term "cookies" refers to cookies and all similar tracking technologies.

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Why We Use Cookies

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Purposes of Cookie Usage:

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True Vital Wellness uses cookies and similar technologies to:

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Website Functionality:

  • Enable essential features and services required for the website to operate properly

  • Remember your login status and authentication information

  • Maintain your shopping cart or saved items

  • Store your language and regional preferences

  • Ensure secure navigation and prevent fraudulent activity

  • Enable interactive features like comment sections or forms

  • Remember your cookie consent preferences

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User Experience Enhancement:

  • Personalize content based on your interests and browsing history

  • Remember your settings and preferences across visits

  • Provide customized recommendations for articles, products, or services

  • Streamline navigation and reduce repetitive data entry

  • Optimize page loading speeds and performance

  • Enable social media sharing and integration features

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Analytics and Performance:

  • Analyze user behavior and traffic patterns to understand how visitors use our website

  • Identify which pages and features are most popular

  • Track website performance metrics (page load times, error rates)

  • Measure the effectiveness of our content and design

  • Identify technical issues and areas for improvement

  • Understand user demographics and interests

  • Generate aggregate statistics about website usage

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Advertising and Marketing:

  • Deliver personalized, relevant advertisements based on your interests

  • Limit the number of times you see the same advertisement

  • Measure advertising campaign effectiveness and return on investment

  • Track conversions from advertisements to purchases or sign-ups

  • Enable retargeting campaigns that show you relevant ads across the web

  • Deliver programmatic advertising through automated platforms

  • Coordinate advertising across multiple devices you may use

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Affiliate Program Tracking:

  • Track referrals from affiliate links to merchants and retailers

  • Attribute purchases to specific affiliate links for commission calculation

  • Prevent affiliate fraud and ensure accurate commission payments

  • Monitor affiliate campaign performance and conversion rates

  • Support multi-channel attribution across customer touchpoints

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Social Media Integration:

  • Enable social media sharing buttons and plugins

  • Allow you to log in using social media credentials

  • Track social media engagement with our content

  • Display social media feeds or content on our website

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Types of Cookies We Use

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1. Essential Cookies (Strictly Necessary)

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Purpose: Required for the website to function properly. Without these cookies, core services cannot be provided.

Examples of Essential Cookies:

  • Authentication cookies that keep you logged in

  • Security cookies that prevent fraudulent activity

  • Session cookies that maintain your browsing session

  • Load balancing cookies that distribute traffic across servers

  • Cookie consent preference cookies

  • Shopping cart cookies (if applicable)

Duration: Typically session-based or short-term

Legal Basis: These cookies are exempt from consent requirements under most privacy regulations because they are strictly necessary for website functionality.

Cannot Be Disabled: Essential cookies cannot be disabled through our cookie banner, as they are required for the website to work. However, you can block them through your browser settings (though this may prevent the website from functioning properly).

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2. Performance Cookies (Functional)

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Purpose: Enhance website performance and user experience by remembering your choices and preferences.

Examples of Performance Cookies:

  • Language and region preferences

  • Font size and display settings

  • Video player settings

  • Form auto-fill preferences

  • Previously viewed content

  • Customized homepage layouts

Duration: Persistent, typically lasting from days to years

Data Collected: User preferences, settings, and functional choices

Third Parties: Generally first-party cookies set by True Vital Wellness

Your Control: Can be disabled through our cookie banner or browser settings without significantly affecting core website functionality.

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3. Analytics Cookies (Statistical)

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Purpose: Help us understand how visitors interact with our website by collecting and reporting information anonymously.

Services We Use:

  • Google Analytics: Tracks website traffic, user behavior, page views, session duration, bounce rates, and demographic information

  • Google Analytics 4 (GA4): Next-generation analytics with enhanced privacy features and cross-platform tracking

  • Hotjar: Provides heatmaps, session recordings, and user feedback tools to understand user experience

  • Crazy Egg: Offers scroll maps, click tracking, and A/B testing capabilities

  • Mixpanel: Tracks user interactions and product analytics

  • Matomo (Piwik): Privacy-focused analytics alternative

Data Collected:

  • Pages visited and time spent on each page

  • Navigation paths through the website

  • Traffic sources (search engines, referral sites, direct visits)

  • Device information (type, operating system, browser)

  • Geographic location (country, region, city)

  • Screen resolution and viewport size

  • User interactions (clicks, scrolls, form interactions)

  • Error messages and technical issues

  • New vs. returning visitors

  • Conversion and goal completion rates

IP Address Handling: IP addresses may be collected but are typically anonymized or truncated to protect privacy.

Duration: Varies from session-based to 2+ years

Your Control: Can be disabled through our cookie banner. You can also use browser extensions like Google Analytics Opt-out Add-on.

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4. Advertising Cookies (Marketing/Targeting)

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Purpose: Deliver relevant advertisements based on your interests and browsing behavior, both on our website and across other websites you visit.

Advertising Networks We Work With:

  • Google Ads / DoubleClick: Google's advertising platform for display and search ads

  • Google AdSense: Contextual advertising program displaying relevant ads

  • Facebook Pixel: Tracks conversions from Facebook and Instagram ads

  • Media.net: Contextual advertising network

  • Amazon Associates: Product advertising and recommendations

  • Taboola / Outbrain: Content recommendation and native advertising platforms

  • Criteo: Retargeting and personalized advertising

  • AdRoll: Cross-channel retargeting platform

  • OpenX: Programmatic advertising exchange

  • Rubicon Project: Header bidding and programmatic advertising

How Advertising Cookies Work:

  • Interest-Based Advertising: Deliver ads based on your inferred interests from browsing history

  • Behavioral Targeting: Target ads based on your online behavior patterns

  • Retargeting/Remarketing: Show you ads for products or content you've previously viewed

  • Lookalike Audiences: Target users with similar characteristics to existing customers

  • Frequency Capping: Limit how many times you see the same advertisement

  • Cross-Device Tracking: Recognize you across multiple devices for consistent advertising

  • Conversion Tracking: Measure whether ads lead to desired actions (purchases, sign-ups)

Data Collected:

  • Browsing history and pages visited

  • Products or content viewed

  • Search queries and interests

  • Demographic information (age, gender, location)

  • Device and browser information

  • Ad interactions (views, clicks, conversions)

  • Time and duration of visits

  • Purchase history and behavior

Third-Party Access: Advertising cookies are typically set by third-party advertising networks that track your activity across multiple websites.

Duration: Typically 30 days to 2 years

Your Control: Can be disabled through our cookie banner. You can also opt out through:

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5. Affiliate Tracking Cookies

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Purpose: Track referrals from our website to merchant websites to ensure we receive appropriate commission for purchases made through our affiliate links.

Affiliate Networks We Use:

  • Amazon Associates: Tracks purchases made on Amazon.com

  • ShareASale: Multi-merchant affiliate network

  • Commission Junction (CJ): Large affiliate marketing network

  • Impact: Affiliate and partnership management platform

  • Awin: Global affiliate network

  • Rakuten Advertising: Affiliate marketing solutions

  • ClickBank: Digital product affiliate marketplace

  • FlexOffers: Affiliate network for various merchants

How Affiliate Cookies Work:

  • When you click an affiliate link, a cookie is placed on your device

  • The cookie stores information about the click (timestamp, referring URL, product)

  • If you make a purchase within the cookie's lifespan, we receive credit

  • The merchant uses the cookie to determine commission attribution

Data Collected:

  • Click timestamp and referring page

  • Product or merchant visited

  • Purchase amount (if conversion occurs)

  • Unique identifier linking the click to our account

Duration: Typically 24 hours to 90 days (varies by merchant)

First-Party vs. Third-Party: Set by third-party affiliate networks and merchant websites

Your Control: Can be disabled through our cookie banner or browser settings, though this won't prevent affiliate links from working—it will only prevent tracking of conversions.

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6. Social Media Cookies

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Purpose: Enable social media features and track engagement with social content.

Platforms We Integrate:

  • Facebook: Social plugins, sharing buttons, and Facebook Pixel

  • Instagram: Embedded content and Instagram tracking

  • Twitter (X): Tweet buttons and embedded timelines

  • Pinterest: Pin It buttons and Pinterest Tag

  • LinkedIn: Share buttons and insight tags

  • YouTube: Embedded videos and viewing analytics

  • TikTok: Embedded content and TikTok Pixel

Data Collected:

  • Social media profile information (if you interact while logged in)

  • Sharing and engagement activity

  • Content viewed and interaction patterns

  • Device and browser information

Third-Party Tracking: Social media companies may track your activity across websites, even if you don't interact with their plugins.

Duration: Varies by platform

Your Control: Can be disabled through our cookie banner. You can also adjust privacy settings within each social media platform.

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Cookie Duration and Classification

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Session Cookies:

  • Duration: Temporary; deleted when you close your browser

  • Purpose: Maintain your browsing session and remember actions within a single visit

  • Examples: Shopping cart items, form data, navigation state

Persistent Cookies:

  • Duration: Remain on your device for a set period (days, months, or years)

  • Purpose: Remember preferences, login status, and track behavior across multiple visits

  • Examples: Language preferences, login credentials, advertising IDs

First-Party Cookies:

  • Set By: True Vital Wellness (the domain you're visiting)

  • Scope: Only accessible by our website

  • Purpose: Generally used for essential functions, preferences, and analytics

  • Privacy Impact: Lower privacy concern as data stays within our domain

Third-Party Cookies:

  • Set By: External services and partners (advertising networks, analytics providers, social media platforms)

  • Scope: Accessible across multiple websites

  • Purpose: Track behavior across the web for advertising, analytics, and social features

  • Privacy Impact: Higher privacy concern due to cross-site tracking capabilities

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Your Rights and Choices

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Rights Under Privacy Regulations:

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If you are located in the European Union (EU), European Economic Area (EEA), United Kingdom (UK), or other jurisdictions with comprehensive privacy laws, you have specific rights regarding cookies and personal data:

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Right to Accept or Reject Non-Essential Cookies:

  • You have the right to choose whether to accept or reject non-essential cookies (performance, analytics, advertising, and affiliate tracking cookies)

  • Essential cookies cannot be rejected as they are necessary for website functionality

  • You can make this choice through our cookie consent banner on your first visit

Right to Withdraw Consent:

  • You can withdraw your previously given cookie consent at any time

  • Withdrawing consent does not affect the lawfulness of processing based on consent before withdrawal

  • After withdrawal, we will stop placing non-essential cookies, but previously set cookies may remain until they expire or are deleted

Right to Request Deletion of Data:

  • You can request deletion of data collected through cookies

  • We will honor such requests within the legal timeframes required by applicable regulations

  • Note that some data may be retained for legitimate business or legal purposes

Right to Access Information:

  • You can request information about what data has been collected via cookies

  • We will provide details about cookie types, purposes, and data retention periods

Right to Object:

  • You can object to certain types of data processing, including profiling for marketing purposes

  • We will cease such processing unless we have compelling legitimate grounds

Right to Data Portability:

  • You can request a copy of data collected through cookies in a structured, commonly used format

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How to Exercise Your Rights:

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Cookie Consent Banner:

  • When you first visit our website, a cookie consent banner will appear

  • You can choose to accept all cookies, reject non-essential cookies, or customize your preferences by category

  • Your choices are saved in an essential cookie so we remember your preferences

Cookie Preference Center:

  • Access our Cookie Preference Center at any time by clicking the "Cookie Settings" link in our website footer

  • Review current cookie categories and change your preferences

  • Changes take effect immediately

Browser Settings:

  • Configure your browser to block or delete cookies (see "Browser Controls" section below)

  • Be aware that blocking essential cookies may impair website functionality

Contact Us:

  • Email us at support@truevitalwellness.com to exercise any of your privacy rights

  • Provide your name, email address, and specific request

  • We will respond within the timeframe required by applicable law (typically 30 days)

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International Data Transfers

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Cross-Border Data Flows:

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Some third-party services that set cookies on our website are located outside your country of residence, which may involve transferring your data internationally:

  • EU to US Transfers: Data may be transferred to the United States under appropriate safeguards such as:

    • EU-US Data Privacy Framework (DPF)

    • Standard Contractual Clauses (SCCs)

    • Adequacy decisions

  • Other International Transfers: Data may be transferred to other countries with adequate data protection or appropriate safeguards in place

  • Your Rights: You have the right to obtain information about safeguards used for international transfers

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Cookie Security and Data Protection

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Security Measures:

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We implement appropriate technical and organizational measures to protect cookie data:

  • Encryption: Sensitive cookie data is encrypted during transmission (HTTPS/SSL)

  • Access Controls: Limited access to cookie data by authorized personnel

  • Secure Storage: Cookies containing sensitive information are stored securely

  • Regular Audits: Periodic review of cookie usage and third-party services

  • Vendor Management: We require third-party cookie providers to maintain appropriate security standards

Data Retention:

  • Cookie data is retained only as long as necessary for the purposes outlined in this policy

  • Most cookies expire automatically based on predetermined durations

  • You can delete cookies manually at any time through browser settings

  • We periodically review and remove outdated cookie data

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Children's Privacy

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Age Restrictions:

  • Our website is not directed at children under 16 years of age

  • We do not knowingly collect personal information from children through cookies

  • If you believe a child has provided cookie data, please contact us immediately

  • Parents/guardians can use browser parental controls to restrict cookie usage

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Third-Party Websites and Services

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External Links:

  • Our website contains links to third-party websites

  • When you click these links, you leave our website and are subject to the third-party's cookie and privacy policies

  • We are not responsible for cookie practices of external websites

  • We recommend reviewing the cookie policies of any third-party websites you visit

Third-Party Service Providers:

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Updates and Changes to This Policy

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Policy Modifications:

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We may update this Cookie Policy from time to time to reflect:

  • Changes in our cookie usage or practices

  • New technologies or services we implement

  • Legal or regulatory requirements

  • Industry best practices and standards

Notification of Changes:

  • Material changes will be communicated through a prominent notice on our website

  • The "Last Updated" date at the top of this policy indicates the most recent revision

  • Continued use of our website after changes constitutes acceptance of the updated policy

Your Responsibility:

  • We encourage you to review this Cookie Policy periodically

  • Stay informed about how we use cookies and your choices

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Contact Information

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Questions or Concerns:

If you have questions about this Cookie Policy, our cookie practices, or wish to exercise your privacy rights, please contact us:

Email: support@truevitalwellness.com

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