True Vital Wellness

1. Introduction and Overview

​​

Welcome to True Vital Wellness(“Company,” “we,” “our,” or “us”).

True Vital Wellness is a commercial affiliate marketing website that promotes health, wellness, and well-being products and supplements. We monetize this website through affiliate partnerships, advertising networks, sponsored content, and email marketing.

This Privacy Policy explains how we collect, use, disclose, process, and safeguard your information when you visit our website.

By accessing or using this website, you agree to this Privacy Policy.

​

2. Information We Collect

​

A. Automatically Collected Information

​

When you interact with us, use the True Vital Wellness site, we may automatically receive and record certain information from your computer, web browser and/or mobile device.

​

Here are the types of data that we automatically collect:

​

• Device information: Information regarding the device you use when you interact with True Vital Wellness website, including your IP address or other device address or ID, web browser and/or device type, and hardware and software settings and configurations.

• Usage information: We collect information about your usage of True Vital Wellness site, including the web pages or sites that you visit just before or just after visiting the website, pages you view; your actions on the website, including the electronic path you take to, through and when exiting our website, as well as your usage and activity on our site, such as the links and objects you view, click or otherwise interact with (also known as “Clickstream Data”); and dates and times that you visit, access, or use the True Vital Wellness platform.

• Location information: The True Vital Wellness website may collect your geolocation data, including when you access our website on a mobile device.

 

B. Cookies & Tracking Technologies

 

When you use or visit the True Vital Wellnes website, we may send one or more cookies and/or similar tracking technologies.

Cookies are small text files that store limited pieces of information and are downloaded to your device when you browse websites or use web-enabled applications.  

​

Cookies fall into two main categories:

​

• First-party cookies are placed directly by us on your computer or mobile device when you use a web-enabled application.

• Third-party cookies are placed by external providers on our behalf. We use these cookies to support functionality, analytics, marketing, and social media features.

 

As described below, cookies may stay on your computer or mobile device for varying lengths of time:

​

• Single-session (temporary) cookies remain active only while your web browser is open. They are primarily used for technical purposes, such as improving navigation on our website. Once you close your browser, these cookies are automatically deleted.

• Multi-session (persistent) cookies remain stored on your computer or device for a longer period. They are used for purposes such as session management, including recognizing you and remembering your login details and preferences.

 

Like many organizations, we use cookies to collect information such as the number of unique visitors to our site, page views, the amount of time users spend on individual pages, and other related web metrics. We also use cookies to evaluate and improve the performance of our True Vital Wellness website, and to personalize and enhance your online experience.

Third-party advertisers and affiliate networks may also place cookies on your device when you click links or interact with advertisements.

​

How to Control or Delete Cookies

​

You may manage cookie preferences through your browser settings or through any cookie consent tool provided on the website.

Most web browsers allow you to manage your cookie preferences. You can usually find these settings in the “Options” or “Preferences” section of your browser. To modify your cookie settings, refer to your browser’s “Help” feature or review the online support documentation specific to your browser type and version.

​

Third-party web beacons

​

We also work with third-party partners and vendors, such as Google Analytics, to provide analytics and advertising services that support the delivery of the True Vital Wellness website. These third parties—including unaffiliated business partners, advertising networks, analytics providers, and other advertising service providers—may automatically collect Clickstream Data and other information about your online activities on the True Vital Wellness site, as well as across your browsers and devices, through the use of cookies, web beacons, mobile advertising identifiers, and similar technologies.

​

3. How We Use Your Information

​

We may use the information we collect for the following purposes:

​

• Operate and maintain the website: To ensure the website functions properly, remains secure, and provides the services and features expected by our users. This includes managing system performance, troubleshooting technical issues, and maintaining overall site stability.

• Improve user experience: To better understand how visitors interact with our website so we can enhance usability, personalize content, optimize navigation, and develop features that better meet user needs.

• Analyze traffic and performance: To monitor website usage, measure engagement, and evaluate the effectiveness of our content and services. These insights help us improve the quality, speed, and reliability of the platform.

• Deliver advertising: To display relevant advertisements and promotional content that may be of interest to users. This may include working with third-party advertising partners to ensure ads are appropriate and aligned with user preferences.

• Send newsletters and marketing communications: To provide updates, educational content, promotional offers, and other communications related to our services, products, or wellness resources. Users may opt out of marketing communications at any time.

• Prevent fraud or abuse: To protect our website, business operations, and users from fraudulent activity, unauthorized access, misuse of services, or other harmful behavior.

• Comply with legal obligations: To meet applicable legal, regulatory, and compliance requirements, including responding to lawful requests from authorities when required.

• Enforce our terms: To ensure compliance with our Terms of Service and other policies, and to investigate or address potential violations that may affect the integrity or security of our platform.

​

4. Legal Bases for Processing (GDPR – EEA/UK Users)

​

If you are located in the European Economic Area (EEA) or United Kingdom, we are required by law to identify a valid legal basis each time we process your personal data. We rely on the following legal bases depending on the nature of the processing activity:

​

Consent

​

In certain cases, we process your personal data based on your freely given, specific, informed, and unambiguous consent. This may include, for example, sending you marketing communications or placing non-essential cookies on your device. Where we rely on consent, you have the right to withdraw it at any time without affecting the lawfulness of processing carried out before your withdrawal. To withdraw your consent, please contact us at [your contact email] or use the relevant settings available on our website.

​

Legitimate Interests

​

We may process your personal data when it is necessary for the purposes of our legitimate interests or those of a third party, provided those interests are not overridden by your rights and interests. Our legitimate interests may include improving our services, ensuring the security of our platform, preventing fraud, and communicating with you about updates or changes relevant to your use of our services. We always carry out a balancing test to ensure that our interests do not disproportionately impact your privacy rights.

​

Performance of a Contract

​

We process personal data when it is necessary to enter into or perform a contract with you. This includes processing your information to create and manage your account, deliver the products or services you have requested, process payments, or respond to your inquiries prior to entering into an agreement. Without this processing, we would be unable to fulfill our contractual obligations to you.

​

Legal Obligation

​

In some circumstances, we are required to process your personal data in order to comply with a legal obligation to which we are subject. This may include retaining transaction records for tax or accounting purposes, responding to lawful requests from public authorities, or disclosing information as required by applicable law or court order.

​

If you have questions about the specific legal basis we rely on for any particular processing activity, please contact us at support@truevitalwellness.com

​

5. California Privacy Rights (CCPA/CPRA)

​

If you are a California resident, the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) grant you specific rights regarding your personal information. This section describes those rights and explains how you can exercise them.

​

Your Rights as a California Resident

 

• Right to Know You have the right to request that we disclose what personal information we have collected about you, including the categories of personal information, the sources from which it was collected, the business or commercial purpose for collecting or sharing it, the categories of third parties with whom we share it, and the specific pieces of personal information we hold about you.

• Right to Delete You have the right to request the deletion of personal information we have collected from you, subject to certain exceptions. For example, we may retain information where it is necessary to complete a transaction, detect security incidents, comply with a legal obligation, or for other purposes permitted under applicable law.

• Right to Correct You have the right to request that we correct inaccurate personal information we maintain about you. Upon receiving a verifiable request, we will use commercially reasonable efforts to correct the relevant information.

• Right to Opt Out of Sale or Sharing You have the right to opt out of the sale or sharing of your personal information. We do not sell personal information in the traditional sense — meaning we do not exchange your data for monetary compensation. However, certain advertising technologies, affiliate tracking tools, or analytics integrations we use may constitute "sharing" of personal information under California law (e.g., sharing with third-party advertisers for cross-context behavioral advertising). You may opt out of this sharing at any time.

• Right to Limit Use of Sensitive Personal Information If we collect sensitive personal information — such as government-issued ID numbers, financial account details, precise geolocation, racial or ethnic origin, religious beliefs, or biometric data — you have the right to request that we limit its use and disclosure to only what is necessary to perform the services you requested.

• Right to Non-Discrimination We will not discriminate against you for exercising any of your rights under the CCPA/CPRA. This means we will not deny you goods or services, charge different prices, or provide a different level of quality because you exercised your privacy rights.

 

How to Exercise Your Rights

 

To submit a request or to ask questions about your California privacy rights, please contact us at:

support@truevitalwellness.com

We will respond to verifiable consumer requests within 45 days of receipt. If we require additional time (up to 90 days total), we will notify you in writing. There is no fee for submitting a request unless it is excessive, repetitive, or manifestly unfounded.

To verify your identity, we may ask you to provide certain information consistent with our existing relationship with you. We will only use the information you provide to verify your identity, not for any other purpose.

​

Authorized Agents

 

You may designate an authorized agent to make a request on your behalf. To do so, the authorized agent must provide written proof of your authorization, and you may also be required to verify your own identity directly with us.

​

Contact & Updates

 

For more information about our privacy practices, or if you have questions about this section, please reach out using the contact details above. This section was last reviewed and updated in February 24, 2026.

​

6. Data Retention​

​

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, as described in this Privacy Policy. The specific retention period depends on the nature of the information and the context in which it was collected.

In general, we retain your personal information in order to:

​

• Fulfill the purposes described – We keep your data for as long as needed to provide our services, maintain your account, and deliver the experiences you expect from us. Once those purposes have been met, your information is securely deleted or anonymized.

• Comply with legal obligations – We may be required by applicable law, regulation, or court order to retain certain information for specified periods. In such cases, we will retain the data only to the extent and for the duration required by those obligations.

• Resolve disputes – We may retain relevant information for the period necessary to resolve any complaints, disputes, or legal claims, ensuring that both parties are protected throughout the resolution process.

• Enforce agreements – Where necessary, we retain information to ensure compliance with our Terms of Service and other agreements, and to protect our legitimate business interests.

 

Once personal information is no longer required for any of the above purposes, we take reasonable steps to securely delete, destroy, or permanently anonymize it. If you would like to request the deletion of your personal data, please contact us at support@truevitalwellness.com

​

7. Data Security

​

We take the protection of your personal information seriously and implement a combination of administrative, technical, and physical security measures designed to safeguard your data against unauthorized access, disclosure, alteration, or destruction.

Our administrative safeguards include internal policies and procedures that limit access to your personal information to authorized personnel only, on a need-to-know basis. Employees who handle personal data are trained on privacy and security best practices and are bound by confidentiality obligations.

On the technical side, we use industry-standard measures such as encryption of data in transit (via SSL/TLS protocols), secure server infrastructure, access controls, authentication mechanisms, and regular security assessments to identify and address potential vulnerabilities.

Physical safeguards are also in place to protect the systems and facilities where your data is stored or processed, including restricted physical access to servers and data centers.

Despite these efforts, please be aware that no method of transmission over the internet, and no method of electronic storage, is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee absolute security. In the event of a data breach that affects your rights and freedoms, we will notify you and the relevant authorities as required by applicable law.

​

8. Children's Privacy

​

Our website and its services are intended for use by adults and are not directed to, designed for, or targeted at children under the age of 13. In certain jurisdictions — including member states of the European Union and countries operating under stricter digital protection frameworks — this age threshold is raised to 16 years old, in accordance with applicable local laws such as the General Data Protection Regulation (GDPR).

We do not knowingly collect, solicit, receive, use, or store any personally identifiable information from minors below the applicable age threshold in their jurisdiction. Our registration processes, content, and service design are not intended to attract or engage underage users.

If you are under the applicable age of consent in your country or region, please do not use this website, create an account, or submit any personal information through any forms, contact channels, or interactive features available on this site.

If we become aware that we have inadvertently collected personal data from a child without verified parental or guardian consent, we will take immediate steps to delete that information from our records. If you are a parent or legal guardian and believe that your child has provided us with personal information without your consent, please contact us immediately at [your contact email]. We will investigate and respond promptly.

Where required by law — such as under the U.S. Children's Online Privacy Protection Act (COPPA) or equivalent regulations — we may implement additional verification measures to prevent the collection of data from minors, and we may require verifiable parental consent before allowing any minor-adjacent use of our platform.

We are committed to complying with all applicable children's privacy laws and to upholding the highest standards of protection for young individuals online.

​

9. External Links

​

Our website may contain links to third-party websites, platforms, or online services that are not owned, operated, or controlled by us. These links are provided solely for your convenience and informational purposes.

When you click on an external link, you will be redirected to a website outside of our control. We have no authority over, and assume no responsibility for, the content, privacy policies, security measures, data collection practices, or the accuracy of information found on any third-party site. The inclusion of a link on our website does not imply endorsement, sponsorship, or affiliation of any kind.

We strongly encourage you to review the privacy policy and terms of use of every website you visit before providing any personal information. Your interactions with third-party websites are governed entirely by their own policies and practices, not ours.

Please be aware that third-party websites may collect data about you, use cookies, embed additional tracking tools, or request personal information. We are not liable for any damages, losses, or privacy breaches that may arise from your use of or reliance on any external website.

​

10. Changes to This Privacy Policy

​

We reserve the right to modify, update, or revise this Privacy Policy at any time, at our sole discretion, to reflect changes in our practices, legal obligations, technological developments, or operational needs. Any such changes will become effective immediately upon being posted on this page, unless otherwise stated.

Whenever this Privacy Policy is updated, we will revise the "Last Updated" or "Effective Date" at the top of this page so you can always identify when the most recent changes were made. We encourage you to review this page periodically to stay informed about how we are protecting your information.

In the event of significant or material changes that may substantially affect your rights or the way we handle your personal data, we may take additional steps to notify you, such as displaying a prominent notice on our website or sending a direct communication to the email address associated with your account, where applicable.

Your continued use of our website following the posting of any changes to this Privacy Policy constitutes your acceptance of those changes. If you do not agree with the revised terms, we encourage you to discontinue use of our website and, where applicable, request the deletion of your personal data in accordance with the rights outlined in this policy.